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offtrail one: Jenny Shen - Persuasive Design Patterns

offtrail is an event series purely dedicated to design. In every edition, we will focus on one particular topic. Leaving the comfort of a beaten path and exploring what’s beyond the roadside allows for learning, collaborating with like-minded people and approaching design from an entirely new, sometimes unconventional angle.

Follow us into the rabbit hole and join us on a journey through colors, shapes, systems and motion.

About the workshop

In this hands-on and immersive workshop, you will learn how to design with psychology principles that drive human action. By the end of the workshop, you will have a deeper perspective of cognitive psychology and be prepared to design effectively at the root of users’ needs.

What you’ll learn:

  • How to design to sell with e-commerce patterns
  • How to design for engagement with the Hook Model and engagement patterns
  • How to build trust with trust patterns
  • What dark patterns are and how to design ethically

Agenda workshop

13:00 - 13:30 Registration, Drinks & Snacks

13:30 - 17:30 Workshop by Jenny Shen: “Persuasive Design Patterns”

All required materials for the workshop as well as drinks and snacks (coffee breaks) will be provided and are included in the ticket fee.

Agenda talk

18:45 Registration, Drinks & Snacks

Have a drink, network and let our Chefs take you on a culinary journey or simply have an office tour and get to know where and how we work.

19:45 Welcome note by the offtrail initiators Kai Brückers and Tobias König

20:00 Talk by Jenny Shen: “Persuasive Design”

Persuasive Design: design experiences aligned with human motivations

Just because people can do something does not guarantee that they will. Firstly, they must be motivated. Secondly, they must be persuaded to make decisions. Understanding the emotions that support the desired behaviour is the key to conversion.

With experience in reward programs, B2C products and e-commerce services, Jenny will show you how to apply psychology and persuasive design patterns, and why they work.

You will learn the underlying psychological principles that drive humans toward action, and how to win customers and keep them without please-don’t-go pop-ups.

20:45 Q&A

Enjoyed the talk? Great, feel free to raise your questions and have them answered

21:00 Networking with Drinks & Snacks

Make use of this event to exchange views and to connect with peers.

22:00 End of event

Where there’s a begin, there has to be an end. We’re happy if you had an exceptional evening and would be happy to welcome you at the next edition of offtrail.


Speaker

Jenny Shen

Jenny Shen

Jenny Shen is an independent UX Strategist and Designer who has worked with startups and brands including Neiman Marcus, Crate&Barrel, eBuddy, IBM and Randstad. She is a member of Toptal, a global talent network and she has received a Top 40 under 40 honour from Girls in Tech Taiwan. In her spare time, she is mentoring designers and working on global community strategy as the Regional Director of EMEA at Ladies that UX.

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